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Maropost Marketing Cloud

Maropost Marketing Cloud

Overview

What is Maropost Marketing Cloud?

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep…

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Recent Reviews

TrustRadius Insights

Maropost has become a go-to solution for users looking for an affordable and efficient way to send out email campaigns. Users have praised …
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Replace it with Maropost Sales Cloud

10 out of 10
July 10, 2020
We have been long time users of the Maropost Marketing Cloud, and recently of Maropost Sales Cloud. Myself and a sales team are using it.
T…
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Meh-rapost

1 out of 10
February 08, 2019
Incentivized
We use Maropost across our entire organization, which is comprised of media and e-commerce brands. It is used to deploy emails, which …
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Popular Features

View all 20 features
  • A/B testing (6)
    8.4
    84%
  • Triggered drip sequences (6)
    7.0
    70%
  • Email deliverability reporting (8)
    6.9
    69%
  • Dashboards (6)
    6.4
    64%
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Pricing

View all pricing

Essential

$251

Cloud
per month 225,000 emails monthly

Professional

$764

Cloud
per month 225,000 emails monthly

Enterprise

$1,529

Cloud
per month 225,000 emails monthly

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.maropost.com/platform/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $251 per month
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Product Demos

MYOB Maropost Integration Demo - Simple

YouTube

Email Marketing Automation - Beginners Email Marketing Tutorial | Maropost Demo

YouTube

Maropost Demo How to Run an SMS text to enter contest

YouTube

Personalization Now Simplified With Maropost's Personalization Engine

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.9
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.7

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

9.9
Avg 8.5
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Product Details

What is Maropost Marketing Cloud?

Retail and ecommerce brands can use Maropost Marketing Cloud to build omnichannel campaigns. It supports email, SMS, and web & mobile push. Maropost’s marketing automation solution helps users to stand out from the crowd with personalized omnichannel customer journeys. Built for both speed and scale, Maropost Marketing Cloud comes with pre-built templates and workflows to make it easier to get started—as well as flexibility and sophisticated segmentation tools so there’s no limit to what can be built.

Maropost Marketing Cloud Screenshots

Screenshot of Main Maropost DashboardScreenshot of 360° View - Customer DashboardScreenshot of A/B Campaign ReportScreenshot of Built In Image LibraryScreenshot of Campaign Report

Maropost Marketing Cloud Video

Product Introduction

Maropost Marketing Cloud Competitors

Maropost Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services. Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.

Maropost Marketing Cloud starts at $251.

Klaviyo and AWeber are common alternatives for Maropost Marketing Cloud.

Reviewers rate Standard reports highest, with a score of 9.6.

The most common users of Maropost Marketing Cloud are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(9)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Maropost has become a go-to solution for users looking for an affordable and efficient way to send out email campaigns. Users have praised Maropost's ability to handle large-scale email blasts, whether to their entire subscriber list or segmented lists. With Maropost, users have experienced an increase in open rates and improved deliverability, leading to better engagement with their audience. This platform has also been a popular choice for users who want all their email needs in one place, as it provides everything necessary for daily email activities and automation.

Switching to Maropost has saved users a significant amount of time in their daily setup process. One of the main benefits that users appreciate is Maropost's superior segmentation and targeting options. This allows them to craft more targeted and personalized email campaigns, resulting in increased sales and user interaction without being perceived as spam.

Not limited to specific industries, Maropost is widely used across organizations, including media and e-commerce brands. It serves as a powerful tool to deploy emails that drive traffic, promote products, and ultimately boost sales. By linking all aspects of the customer journey and tracking their history, Maropost significantly enhances the customer experience, leading to more referrals and repeat customers.

Moreover, Maropost Marketing Cloud enables users to carry out integrated marketing campaigns across multiple channels such as email, social media, and search. With Maropost's capabilities, users can build marketing automation systems that consistently generate qualified leads and buyers. Overall, Maropost proves itself as a reliable solution for managing email marketing and rapidly building successful campaigns. With its user-friendly interface, drag-and-drop email designer, and seamless integrations, users find it easy to navigate the platform and efficiently manage their email contacts.

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
We have been long time users of the Maropost Marketing Cloud, and recently of Maropost Sales Cloud. Myself and a sales team are using it.
The biggest problem that we fixed by using Maropost is the customer experience. In the past, we faced challenges of losing customer info during a support call, but with Maropost, it easily links all aspects of the customer and tracks their history. As a result, they love the experience, which has made a huge improvement on referrals and repeat customers.
  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.
  • Integrating payment within Maropost? It's not a huge deal, I just love the customization that they do, I wish they handled payment as well.
Maropost definitely brought my company to the next level. The platform is amazing, and the features are endless. My user experience has been great. The CEO, Ross Andrew, doesn't allow for mediocrity with his product. I share his vision in marketing where the user experience should be the best experience, and that's essentially what Maropost does.
  • It took a while for sales to reach what it is, but the move to Maropost Sales Cloud definitely spiked our return.
Email & Online Marketing (9)
44.44444444444444%
4.4
WYSIWYG email editor
N/A
N/A
Dynamic content
100%
10.0
Ability to test dynamic content
N/A
N/A
Landing pages
100%
10.0
A/B testing
N/A
N/A
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
N/A
N/A
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
66.66666666666667%
6.7
Dashboards
100%
10.0
Standard reports
N/A
N/A
Custom reports
100%
10.0
Pre-Send Testing (8)
25%
2.5
URL Validation
N/A
N/A
Link Tracking
N/A
N/A
Image Validation
N/A
N/A
Inbox Display
N/A
N/A
Email Accessibility Tools
100%
10.0
Spelling and Grammar Check
N/A
N/A
Spam Testing
N/A
N/A
Email Previews
100%
10.0
MMC and MSC
Score 1 out of 10
Vetted Review
Verified User
We were trying to use this service in an effort to match the needs of our growing company. As we were increasing in size and breadth of offered items, we wanted to be able to send more targeted emails. We didn't have a good email acquisition set-up in place, so it was hard to properly segment our customers into meaningful email groups. This was one of the more attractive qualities of Maropost as they ostensibly offered a better way to Segment and target customers with emails that were more likely to convert into traffic and conversions. Through better segmentation, we were aiming to properly manage our growth and ensure we didn't irritate customers with too many emails or emails that were irrelevant to their needs. I, along with a few colleagues, was intending to work with the Maropost tool to craft targeted email campaigns that would increase sales and user interaction without creating spam. Ultimately, we barely even scratched the surface of the email tools because we spent months just trying to get the software integrated.
  • The drag-and-click interface has a lot of potential.
  • Absolutely awful integration and API support.
  • Absolutely unhelpful outsourced Customer Service.
  • Extremely bad-faith business tactics that are very close to the line that separates a business from a scam.
If you have a Wordpress site, you need to stay away from Maropost.

They will tell you that their service integrates easily with Wordpress. They will tell you that it will be an easy bit of collaboration. They will tell you that you'll have 4 or 5 Maropost staff members dedicated to your account (Account manager, two success managers, a web engineer, etc.)

This is ALL just double-talk meant to coerce you into signing the year-long contract. Once you've signed the contract, you are completely off their radar and they only make minimal efforts to help you, and only then if you aggressively prod them. Any questions you send to your "dedicated" account managers will be forwarded on to an outsourced customer service company in India, whose employees obviously have a handbook of standard responses, but no real experience or knowledge of the service. You will get cut and paste answers that fail to answer the question and that also fail CC the original participants in an email, meaning you will spend a frustrating amount of time sharing emails internally to make sure everyone has all of the information because you never know who in the original email will receive the response and who will be excluded. Those "dedicate" account managers are not truly available to you. They are just a middleman between you and unhelpful customer service.

Over the years, I've worked with many different services, some better, some worse. But his is the first time I've ever felt compelled to leave a review. Maropost is only interested in getting you to sign their contract. After that, they will not dedicate an ounce of time or effort to your benefit. Don't fall for the same bait and switch that I did.
  • No positive return. After 4 months of struggling to get it integrated (using internal resources and evening outsourcing to an expert web developer service with no success), we are now attempting to end our contract even though we will lose our invested resources.
Email & Online Marketing (9)
8.88888888888889%
0.9
WYSIWYG email editor
20%
2.0
Dynamic content
N/A
N/A
Ability to test dynamic content
10%
1.0
Landing pages
N/A
N/A
A/B testing
30%
3.0
Mobile optimization
N/A
N/A
Email deliverability reporting
20%
2.0
List management
N/A
N/A
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
N/A
N/A
Dashboards
N/A
N/A
Standard reports
N/A
N/A
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
We made the decision to switch from Mailchimp to Maropost because we felt that we were outgrowing Mailchimp. I regret that decision. Mailchimp may be somewhat limited, but the service always delivered what it claimed it would deliver, and after months of dealing with Maropost, a service that actually works seems glamorous. I'll be going back to Mailchimp for now.
No
Not worth the money based on the potential ROI of the service.
Though relatively responsive, the responses were always utterly unhelpful and sometime not even relevant to the questions we asked. It quickly became apparent that it was outsourced copy/paste support.
No
No.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Maropost Marketing Cloud to carry out our marketing campaigns across multiple channels including email, social, and search. It gives us the creative freedom to build out actual marketing automated machines that consistently give us qualified leads and buyers while also helping us keep current members engaged with the brand and reducing churn.
  • Support: we were given a go to support person who is basically an account executive who oversaw our progress and was there to assist us with whatever we may need.
  • Email open rates and testing abilities: Maropost supplies an array of different ways you can test to make sure you are getting the best opens and CTR's you can.
  • The platform itself isn't at first intuitive. While we were given an account executive for success, the initial set up and onboarding process was not entirely great. We were left wondering where to click and lost amongst the general best practices on how to use the platform and how to get up to speed quickly.
  • Email Drag and Drop Builder: EXTREMELY wonky. It's best if you know you're own HTML, CSS for email creation or use the option to upload your own templates. I should mention that they were planning on making the drag and drop feature better, but I'm not sure if that was ever completed.
They're great at email marketing. It gave us the ability to send out the best emails we could to our list and make sure we were always getting healthy open rates and ctr's. Their analytics is also great and gave us the insight to make logical decisions on our next move.

The journey builder is very cool and gives you the ability to control your campaigns and move your list through funnels pretty much any way you can think of. While we chose to keep our sales processes in a separate CRM, Maropost served well in email communication and cross channel.
  • Helping to reduce Churn by an estimated 20%.
  • Email deliverability was at 99.6%
  • Email open rates were north of 20%
Email & Online Marketing (9)
66.66666666666667%
6.7
WYSIWYG email editor
60%
6.0
Dynamic content
70%
7.0
Ability to test dynamic content
80%
8.0
Landing pages
N/A
N/A
A/B testing
70%
7.0
Mobile optimization
70%
7.0
Email deliverability reporting
90%
9.0
List management
80%
8.0
Triggered drip sequences
80%
8.0
Reporting & Analytics (3)
80%
8.0
Dashboards
80%
8.0
Standard reports
80%
8.0
Custom reports
80%
8.0
Pre-Send Testing
N/A
N/A
Amy Kelly | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We switched to Maropost July 1, 2015 - so it's still new for us. We looked at 6 or more ESPs and Maropost came to the top. Their system had everything we needed and more. Our main focus is daily e-mails and email automation. We currently send approximately 10 million a month and sometimes as many as 5 different versions a day for our different segments. The switch to Maropost has saved us significant time in our daily set up process, which was one of our goals for the switch.
  • Support was a big issue for us. Our last provider was lacking in this area. My favorite part of Maropost is the on-line chat. I thought it was just a novelty at first - but we use it all the time. Part of that reason is that we are still new - we asked for our work to be checked when we set up something new. Never hurts to have more eyes!
  • Again Support. Our implementation team has been available to us from day one and are still available for our stupid user questions! It's nice to have that back up.
  • Ease of use. We had every member of our team review the possible ESPs. Maropost would not have been chosen if the system had been difficult to navigate. We love how simple it is.
  • Feedback - think something can be better in the Maropost system? Send an email with your suggestion and be amazed when it's implemented a few days or weeks down the road.
  • We are only 2 months into this product, so we have really just been using the basics. Daily emails, a few tests and we will be testing with personalization soon. We got this product up and running pretty quick. The only complaint I heard from our IT department was an issue transferring our large list. 1.2 million and this was resolved quickly.
I would give Maropost an 8. The only reason it's not a 10 is because we are so new to the product, I'd like to take this survey again in a year. From what I have seen I think that Maropost will have done a good job of growing with us.
  • Increased efficiency has allowed us to free up our designer for other projects. This is a big plus!
  • I've mentioned customer support already - but I can't tell you how important that is to us. Not waiting days for an answer helps keep things moving forward.
Email & Online Marketing (9)
42.22222222222222%
4.2
WYSIWYG email editor
N/A
N/A
Dynamic content
N/A
N/A
Ability to test dynamic content
90%
9.0
Landing pages
N/A
N/A
A/B testing
90%
9.0
Mobile optimization
N/A
N/A
Email deliverability reporting
100%
10.0
List management
N/A
N/A
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
63.33333333333333%
6.3
Dashboards
90%
9.0
Standard reports
100%
10.0
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money.
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